# Sport event-sponsor fit and its effects on sponsor purchase intentions: a non-consumer perspective among athletes, volunteers and spectators

> Research article (Journal of Business and Industrial Marketing, 2016) · cited 65× · AI/ML

**Wikidata**: [openalex:W2288435868](https://www.wikidata.org/wiki/openalex:W2288435868)  
**Source**: https://4ort.xyz/entity/sport-event-sponsor-fit-and-its-effects-on-sponsor-purchase-intentions-a-non-consumer-perspective-among-athletes-volunte