# Sponsorship-linked marketing: research surpluses and shortages

> Research article (Journal of the Academy of Marketing Science, 2019) · cited 182× · AI/ML

**Wikidata**: [openalex:W2946446156](https://www.wikidata.org/wiki/openalex:W2946446156)  
**Source**: https://4ort.xyz/entity/sponsorship-linked-marketing-research-surpluses-and-shortages