# Sponsorship image transfer theory in virtual brand communities

> Research article (Industrial Management & Data Systems, 2018) · cited 15× · AI/ML

**Wikidata**: [openalex:W2885167016](https://www.wikidata.org/wiki/openalex:W2885167016)  
**Source**: https://4ort.xyz/entity/sponsorship-image-transfer-theory-in-virtual-brand-communities