# Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors

> Research article (Journal of Marketing, 2024) · cited 12× · AI/ML

**Wikidata**: [openalex:W4403820478](https://www.wikidata.org/wiki/openalex:W4403820478)  
**Source**: https://4ort.xyz/entity/sponsored-content-as-an-epistemic-market-object-how-platformization-of-brandcreator-partnerships-disrupts-valuation-copr