# Sponsored by a robot? How the human likeness of virtual influencers influences purchase intentions towards sponsored products

> Research article (Journal of AI, robotics & workplace automation., 2023) · cited 10× · AI/ML

**Wikidata**: [openalex:W4400997235](https://www.wikidata.org/wiki/openalex:W4400997235)  
**Source**: https://4ort.xyz/entity/sponsored-by-a-robot-how-the-human-likeness-of-virtual-influencers-influences-purchase-intentions-towards-sponsored-prod