# Spillover effects in marketing: integrating core research domains

> Research article (AMS Review, 2019) · cited 45× · AI/ML

**Wikidata**: [openalex:W2947393915](https://www.wikidata.org/wiki/openalex:W2947393915)  
**Source**: https://4ort.xyz/entity/spillover-effects-in-marketing-integrating-core-research-domains