# Spending as protection: the need for safety increases preference for luxury products

> Research article (Marketing Letters, 2019) · cited 22× · AI/ML

**Wikidata**: [openalex:W2922061658](https://www.wikidata.org/wiki/openalex:W2922061658)  
**Source**: https://4ort.xyz/entity/spending-as-protection-the-need-for-safety-increases-preference-for-luxury-products