# Spectator-based sports team reputation: scale development and validation

> Research article (International Journal of Sports Marketing and Sponsorship, 2015) · cited 29× · AI/ML

**Wikidata**: [openalex:W2321606966](https://www.wikidata.org/wiki/openalex:W2321606966)  
**Source**: https://4ort.xyz/entity/spectator-based-sports-team-reputation-scale-development-and-validation