# Special fonts: The competing roles of difficulty and uniqueness in consumer inference

> Research article (Psychology and Marketing, 2020) · cited 15× · AI/ML

**Wikidata**: [openalex:W3097762578](https://www.wikidata.org/wiki/openalex:W3097762578)  
**Source**: https://4ort.xyz/entity/special-fonts-the-competing-roles-of-difficulty-and-uniqueness-in-consumer-inference