# Sounds of music: exploring consumers’ musical engagement

> Research article (Journal of Consumer Marketing, 2016) · cited 50× · AI/ML

**Wikidata**: [openalex:W2529580578](https://www.wikidata.org/wiki/openalex:W2529580578)  
**Source**: https://4ort.xyz/entity/sounds-of-music-exploring-consumers-musical-engagement