# Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay

> Research article (Journal of Retailing and Consumer Services, 2019) · cited 12× · AI/ML

**Wikidata**: [openalex:W2953679342](https://www.wikidata.org/wiki/openalex:W2953679342)  
**Source**: https://4ort.xyz/entity/sounds-like-a-heuristic-investigating-the-effect-of-sound-symbolic-correspondences-between-store-names-and-sizes-on-cons