# Sophisticated, iconic and magical: A qualitative analysis of brand charisma

> Research article (Journal of Retailing and Consumer Services, 2019) · cited 16× · AI/ML

**Wikidata**: [openalex:W2923572198](https://www.wikidata.org/wiki/openalex:W2923572198)  
**Source**: https://4ort.xyz/entity/sophisticated-iconic-and-magical-a-qualitative-analysis-of-brand-charisma