# “Sometime in the future”—The technology entrepreneur as utopian market hero

> Research article (Marketing Theory, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4308444673](https://www.wikidata.org/wiki/openalex:W4308444673)  
**Source**: https://4ort.xyz/entity/sometime-in-the-futurethe-technology-entrepreneur-as-utopian-market-hero