# Soft quality management practices and product innovation ambidexterity: the mediating role of market orientation ambidexterity

> Research article (European Journal of Innovation Management, 2022) · cited 16× · AI/ML

**Wikidata**: [openalex:W4229033758](https://www.wikidata.org/wiki/openalex:W4229033758)  
**Source**: https://4ort.xyz/entity/soft-quality-management-practices-and-product-innovation-ambidexterity-the-mediating-role-of-market-orientation-ambidext