# Social validation, reciprocation, and sustainable orientation: Cultivating “clean” codes of conduct through social influence

> Research article (Journal of Retailing and Consumer Services, 2023) · cited 28× · AI/ML

**Wikidata**: [openalex:W4387835502](https://www.wikidata.org/wiki/openalex:W4387835502)  
**Source**: https://4ort.xyz/entity/social-validation-reciprocation-and-sustainable-orientation-cultivating-clean-codes-of-conduct-through-social-influence