# Social ripple: Unraveling the impact of customer relationship management via social media on consumer emotions and behavior

> Research article (Social Behavior and Personality An International Journal, 2023) · cited 30× · AI/ML

**Wikidata**: [openalex:W4387861426](https://www.wikidata.org/wiki/openalex:W4387861426)  
**Source**: https://4ort.xyz/entity/social-ripple-unraveling-the-impact-of-customer-relationship-management-via-social-media-on-consumer-emotions-and-behavi