# Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches

> Research article (Big Data and Cognitive Computing, 2022) · cited 93× · AI/ML

**Wikidata**: [openalex:W4220904376](https://www.wikidata.org/wiki/openalex:W4220904376)  
**Source**: https://4ort.xyz/entity/social-networks-marketing-and-consumer-purchase-behavior-the-combination-of-sem-and-unsupervised-machine-learning-approa