# Social Media User-Influencer Congruity

> Research article (International Journal of Customer Relationship Marketing and Management, 2021) · cited 21× · AI/ML

**Wikidata**: [openalex:W3206134747](https://www.wikidata.org/wiki/openalex:W3206134747)  
**Source**: https://4ort.xyz/entity/social-media-user-influencer-congruity