# Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

> Research article (Journal of Interactive Marketing, 2019) · cited 115× · AI/ML

**Wikidata**: [openalex:W2898195960](https://www.wikidata.org/wiki/openalex:W2898195960)  
**Source**: https://4ort.xyz/entity/social-media-s-impact-on-the-consumer-mindset-when-to-use-which-sentiment-extraction-tool