# Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

> Research article (Journal of the Academy of Marketing Science, 2020) · cited 729× · AI/ML

**Wikidata**: [openalex:W3035290171](https://www.wikidata.org/wiki/openalex:W3035290171)  
**Source**: https://4ort.xyz/entity/social-media-marketing-strategy-definition-conceptualization-taxonomy-validation-and-future-agenda