# Social Media Marketing as a Segmentation Tool

> Research article (Sustainability, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4313824438](https://www.wikidata.org/wiki/openalex:W4313824438)  
**Source**: https://4ort.xyz/entity/social-media-marketing-as-a-segmentation-tool