# Social media marketing and relationship marketing: revolution or evolution? A first step analysis

> Research article (Sinergie Italian Journal of Management, 2018) · cited 13× · AI/ML

**Wikidata**: [openalex:W3022257596](https://www.wikidata.org/wiki/openalex:W3022257596)  
**Source**: https://4ort.xyz/entity/social-media-marketing-and-relationship-marketing-revolution-or-evolution-a-first-step-analysis