# Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

> Research article (International Journal of Information Management, 2020) · cited 136× · AI/ML

**Wikidata**: [openalex:W3117280518](https://www.wikidata.org/wiki/openalex:W3117280518)  
**Source**: https://4ort.xyz/entity/social-media-influencers-narrative-strategies-to-create-ewom-a-theoretical-contribution