# Social media influencer (SMI) as a human brand – a need fulfillment perspective

> Research article (Journal of Product & Brand Management, 2022) · cited 74× · AI/ML

**Wikidata**: [openalex:W4292109346](https://www.wikidata.org/wiki/openalex:W4292109346)  
**Source**: https://4ort.xyz/entity/social-media-influencer-smi-as-a-human-brand-a-need-fulfillment-perspective