# Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL

> Research article (Communication & Sport, 2017) · cited 98× · AI/ML

**Wikidata**: [openalex:W2768406812](https://www.wikidata.org/wiki/openalex:W2768406812)  
**Source**: https://4ort.xyz/entity/social-media-in-relationship-marketing-the-perspective-of-professional-sport-managers-in-the-mlb-nba-nfl-and-nhl