# Social media engagement behaviour: a uses and gratifications perspective

> Research article (Journal of Strategic Marketing, 2015) · cited 689× · AI/ML

**Wikidata**: [openalex:W2236009494](https://www.wikidata.org/wiki/openalex:W2236009494)  
**Source**: https://4ort.xyz/entity/social-media-engagement-behaviour-a-uses-and-gratifications-perspective