# Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers

> Research article (Journal of Interactive Advertising, 2021) · cited 35× · AI/ML

**Wikidata**: [openalex:W3163880846](https://www.wikidata.org/wiki/openalex:W3163880846)  
**Source**: https://4ort.xyz/entity/social-media-engagement-as-a-metric-for-ranking-us-olympic-athletes-as-brand-endorsers