# Social Media, Digital Self, and Privacy: A Socio-Analytical Perspective of the Consumer as the Digital Avatar

> Research article (Journal of the Association for Consumer Research, 2016) · cited 18× · AI/ML

**Wikidata**: [openalex:W2410222435](https://www.wikidata.org/wiki/openalex:W2410222435)  
**Source**: https://4ort.xyz/entity/social-media-digital-self-and-privacy-a-socio-analytical-perspective-of-the-consumer-as-the-digital-avatar