# Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication

> Research article (Big Data Research, 2021) · cited 47× · AI/ML

**Wikidata**: [openalex:W3118665584](https://www.wikidata.org/wiki/openalex:W3118665584)  
**Source**: https://4ort.xyz/entity/social-media-data-and-users-preferences-a-statistical-analysis-to-support-marketing-communication