# Social media adoption and its impact on firm performance: the case of the UAE

> Research article (International Journal of Entrepreneurial Behaviour & Research, 2018) · cited 364× · AI/ML

**Wikidata**: [openalex:W2801932976](https://www.wikidata.org/wiki/openalex:W2801932976)  
**Source**: https://4ort.xyz/entity/social-media-adoption-and-its-impact-on-firm-performance-the-case-of-the-uae