# Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning

> Research article (Marketing Science, 2024) · cited 21× · AI/ML

**Wikidata**: [openalex:W4401416438](https://www.wikidata.org/wiki/openalex:W4401416438)  
**Source**: https://4ort.xyz/entity/smart-green-nudging-reducing-product-returns-through-digital-footprints-and-causal-machine-learning