# Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes

> Research article (Journal of Consumer Research, 2018) · cited 14× · AI/ML

**Wikidata**: [openalex:W2801067306](https://www.wikidata.org/wiki/openalex:W2801067306)  
**Source**: https://4ort.xyz/entity/similarity-as-a-double-edged-sword-the-positive-and-negative-effects-of-showcasing-similar-previous-winners-on-perceived