# Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence

> Research article (Journal of Consumer Behaviour, 2019) · cited 222× · AI/ML

**Wikidata**: [openalex:W2915612972](https://www.wikidata.org/wiki/openalex:W2915612972)  
**Source**: https://4ort.xyz/entity/signaling-can-increase-consumers-willingness-to-pay-for-green-products-theoretical-model-and-experimental-evidence