# Should service firms introduce algorithmic advice to their existing customers? The moderating effect of service relationships

> Research article (Journal of Retailing, 2023) · cited 10× · AI/ML

**Wikidata**: [openalex:W4377292562](https://www.wikidata.org/wiki/openalex:W4377292562)  
**Source**: https://4ort.xyz/entity/should-service-firms-introduce-algorithmic-advice-to-their-existing-customers-the-moderating-effect-of-service-relations