# Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator

> Research article (Journal of Consumer Research, 2020) · cited 37× · AI/ML

**Wikidata**: [openalex:W3019388422](https://www.wikidata.org/wiki/openalex:W3019388422)  
**Source**: https://4ort.xyz/entity/should-i-touch-the-customer-rethinking-interpersonal-touch-effects-from-the-perspective-of-the-touch-initiator