# Should I stay or should I go? Customers’ reactions faced with the deterioration of a business relationship

> Research article (Journal of Business and Industrial Marketing, 2016) · cited 20× · AI/ML

**Wikidata**: [openalex:W2252973720](https://www.wikidata.org/wiki/openalex:W2252973720)  
**Source**: https://4ort.xyz/entity/should-i-stay-or-should-i-go-customers-reactions-faced-with-the-deterioration-of-a-business-relationship