# Should firms invest in social commerce? An integrative perspective

> Research article (Information & Management, 2019) · cited 47× · AI/ML

**Wikidata**: [openalex:W2943008403](https://www.wikidata.org/wiki/openalex:W2943008403)  
**Source**: https://4ort.xyz/entity/should-firms-invest-in-social-commerce-an-integrative-perspective