# Should firms display the sale price using larger font?

> Research article (Journal of Retailing, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4284993310](https://www.wikidata.org/wiki/openalex:W4284993310)  
**Source**: https://4ort.xyz/entity/should-firms-display-the-sale-price-using-larger-font