# Shopping through mobile augmented reality: The impacts of AR embedding and embodiment attributes on consumer-based brand equity

> Research article (Information & Management, 2024) · cited 18× · AI/ML

**Wikidata**: [openalex:W4399565498](https://www.wikidata.org/wiki/openalex:W4399565498)  
**Source**: https://4ort.xyz/entity/shopping-through-mobile-augmented-reality-the-impacts-of-ar-embedding-and-embodiment-attributes-on-consumer-based-brand-