# Shopping in Reality or Virtuality? A Validation Study of Consumers’ Price Memory in a Virtual vs. Physical Supermarket

> Research article (Foods, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4285733678](https://www.wikidata.org/wiki/openalex:W4285733678)  
**Source**: https://4ort.xyz/entity/shopping-in-reality-or-virtuality-a-validation-study-of-consumers-price-memory-in-a-virtual-vs-physical-supermarket