# Shopping for products in a virtual world: Why haptics and visuals are equally important in shaping consumer perceptions and attitudes

> Research article (Food Quality and Preference, 2018) · cited 61× · AI/ML

**Wikidata**: [openalex:W2784122147](https://www.wikidata.org/wiki/openalex:W2784122147)  
**Source**: https://4ort.xyz/entity/shopping-for-products-in-a-virtual-world-why-haptics-and-visuals-are-equally-important-in-shaping-consumer-perceptions-a