# Shifts in Online Consumer Behavior: A Preliminary Investigation of the Net Generation

> Research article (Journal of theoretical and applied electronic commerce research, 2017) · cited 59× · AI/ML

**Wikidata**: [openalex:W2777013283](https://www.wikidata.org/wiki/openalex:W2777013283)  
**Source**: https://4ort.xyz/entity/shifts-in-online-consumer-behavior-a-preliminary-investigation-of-the-net-generation