# Shifting conceptualizations of ethical consumption: Cause-related marketing in India and the USA

> Research article (Geoforum, 2015) · cited 26× · AI/ML

**Wikidata**: [openalex:W299243818](https://www.wikidata.org/wiki/openalex:W299243818)  
**Source**: https://4ort.xyz/entity/shifting-conceptualizations-of-ethical-consumption-cause-related-marketing-in-india-and-the-usa