# Shelagh Ferguson

> senior lecturer in marketing and tourism, University of Otago, New Zealand

**Wikidata**: [Q112671583](https://www.wikidata.org/wiki/Q112671583)  
**Source**: https://4ort.xyz/entity/shelagh-ferguson


## References

1. [Source](https://www.otago.ac.nz/marketing/staff/otago079986.html)
2. Humanlike brands and metaphor: applications and consequences
3. [Source](http://hdl.handle.net/10523/3758)
4. [Source](http://hdl.handle.net/10523/7519)
5. [Source](http://hdl.handle.net/10523/6293)