# Shaping Social Media Analytics in the Pursuit of Organisational Agility: A Real Options Theory Perspective

> Research article (Tourism Management, 2021) · cited 24× · AI/ML

**Wikidata**: [openalex:W3195216267](https://www.wikidata.org/wiki/openalex:W3195216267)  
**Source**: https://4ort.xyz/entity/shaping-social-media-analytics-in-the-pursuit-of-organisational-agility-a-real-options-theory-perspective