# Shaping destination marketing with norms and personality

> Research article (Journal of Retailing and Consumer Services, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4388812423](https://www.wikidata.org/wiki/openalex:W4388812423)  
**Source**: https://4ort.xyz/entity/shaping-destination-marketing-with-norms-and-personality