# Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice

> Research article (Journal of Retailing, 2019) · cited 63× · AI/ML

**Wikidata**: [openalex:W2972378671](https://www.wikidata.org/wiki/openalex:W2972378671)  
**Source**: https://4ort.xyz/entity/shape-matters-package-shape-informs-brand-status-categorization-and-brand-choice