# Servitization as business model contestation: A practice approach

> Research article (Journal of Business Research, 2018) · cited 72× · AI/ML

**Wikidata**: [openalex:W2898918537](https://www.wikidata.org/wiki/openalex:W2898918537)  
**Source**: https://4ort.xyz/entity/servitization-as-business-model-contestation-a-practice-approach