# Serving the invisible poor: Segmenting the market

> Research article (Journal of Global Marketing, 2021) · cited 17× · AI/ML

**Wikidata**: [openalex:W3130118881](https://www.wikidata.org/wiki/openalex:W3130118881)  
**Source**: https://4ort.xyz/entity/serving-the-invisible-poor-segmenting-the-market