# Service integration in omnichannel retailing and its impact on customer experience

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 177× · AI/ML

**Wikidata**: [openalex:W3081277128](https://www.wikidata.org/wiki/openalex:W3081277128)  
**Source**: https://4ort.xyz/entity/service-integration-in-omnichannel-retailing-and-its-impact-on-customer-experience